Personal agents are your new customers.
Your customers now send personal agents to buy, book and change things for them. Make sure those agents can get it done with you.
Muse, Dots, Gemini, Claude and more
Why we exist
We're solving the hardest problem in commerce right now.
How personal agents think, choose and act for people.
We're building the behavioral model for personal agents.
Billions of decisions are made by systems no one fully understands, and those systems change every week. You can't solve it with a dashboard. You solve it with a model that learns.
Learning from
12,480 agent runs
- New
Agents skip a seat page that opens in a pop-up.
Seen while booking a flight
Agents pick the cheapest plan unless told otherwise.
Seen while comparing plans
Agents give up after a second sign-in wall.
Seen while returning an order
Your own model
Every brand gets its own model.
A model of how the world's agents see you, use you and pick you, and what will make them pick you next time.
It starts with one number: how well agents get your key jobs done, and how much of what's lost is yours to fix.
61 / 100
Likely 57 to 65
Last week 63
- Finished
- 64
- Correct
- 56
- Efficient
- 40
- Safe
- 85
- Consistent
- 40
| Task | Muse | Dots | Spark | Gemini | Claude |
|---|---|---|---|---|---|
| Move my flight | 90 | 85 | 78 | 70 | 88 |
| Add a bag (MCP) | 30 | 55 | 45 | – | – |
| Cancel and refund | 20 | 35 | 30 | 25 | 50 |
| Get an aisle seat | 95 | 90 | 85 | 85 | 92 |
Gemini and Claude here are their Chrome agents, which work on websites only.
Points lost: 39. You 24 · The agent 11 · The prompt 4.
Products
Learn how agents use you. Test how well they do. Help them succeed.
AX Research
A study of how your customers use their agents with you.
Plan a study →
AX Usability
Test how well your customers' agents get your key jobs done.
Start testing →
AX Personalization
Give agents content and tools they can use, and the path where they finish.
Get your agent traffic report →
From AI that answers to agents that act.
Answer engines
ChatGPT, Gemini, Perplexity
What's a good refundable flight to Austin on Friday?
United, 6:05 pm, from $289.
Delta, 7:40 pm, from $312.
Sources: united.com, delta.com
Then you go and book it yourself.
Your business asks
“What does AI say about us?”
If it misses you, the person can still find you and book it themselves.
Personal agents
Muse, Dots, Instinct, Grok Bot
Move my Austin flight to Friday. Keep my seat.
- Opened your booking on the airline's site
- Found Friday at 6:05 pm, no change fee
- Kept seat 14A
- Done. Your new ticket is in your inbox.
Your business asks
“Can agents get things done with us?”
If the agent gets stuck, it goes elsewhere. You never see the customer you lost.
The numbers
People have started asking AI to do things for them.
By 2030, agents will shop, book and buy on our behalf.
14B
Searches people run every day.
Google, via TechCrunch · Jul 2025
2.5B
Messages people send to ChatGPT every day.
OpenAI · Jul 2025
40%
Of those ask it to do something for them.
OpenAI study · Sep 2025
$3–5T
Of global commerce agents could handle or shape by 2030.
McKinsey · Oct 2025